when you walk into a meeting or any key business interaction, you ask your guest, “who are you? what do you do?” and then, “what is it that you expect to achieve from this meeting?” truly, what do you want to walk away with? and, in your terms, what do you want them to remember about you? what should resonate as they return to the elevator…their office…and how do you want them to describe you to others?
this book will open your thinking into the power of conveying the lasting definition, the absolute understanding as to how you are remembered.
available autumn 2023